We brought back 2.1 million members
last quarter.
Reactivate writes the emails dormant members actually open — and the studios that use it stopped watching revenue walk out the door.
How much revenue is sleeping
in your member list?
Adjust your numbers. Watch the recovery projection animate in real time.
Your Studio Numbers
Dormant Members
0
Recovery Rate
31%
Your Recovery Projection
Based on Reactivate's 31% avg win-back rate
Free 14-day trial · No credit card required
"Last visit: 47 days ago"
is not a list. It's a revenue leak.
Reactivate's segmentation engine ingests your attendance data and surfaces every member trending toward cancellation — ranked by lifetime value, class preference, and churn velocity — before you lose them.
Emails that land like a text
from a coach who noticed.
Average studio email: 12% open rate. Reactivate's AI-personalized subject lines: 34%. The difference is specificity at scale.
Send-Time Optimization
AI finds the exact moment each member reopens their inbox
Industry avg vs. Reactivate
12% open rate
34%
open rate avg
"The subject line for Priya literally said her instructor's name. She booked within 4 minutes of receiving it."
"We noticed you've been busy, Jordan"
Open rate: 29%
"Your Tuesday crew just set a new record"
Open rate: 36%
"Your first class back is on us"
Open rate: 44%
"Coach Alex has a spot held for Thursday"
Open rate: 51%
Jordan booked Thursday 6am
Day 14 · $85/mo recovered
A 4-touch sequence that
escalates to a booking.
Each win-back sequence adapts in real time — if Jordan opens Day 4 but doesn't click, the AI adjusts Day 9's offer. No static drips. No one-size campaigns. Every dormant member gets a path built for them.
4-touch adaptive sequences
Escalating from soft re-intro to coach-voice urgency
Dynamic offer generation
First class free, frozen month, or loyalty bonus — AI picks the best lever
31% avg win-back rate
Across 1,200+ studios in the last 12 months
Watch the inbox light up.
Then watch the revenue follow.
Members Recovered
Revenue Restored
Avg Open Rate
Studios Active
Open Rate: Before vs. After Reactivate
Last 90 days"We had 400 members on a ghost list. Within 60 days, 127 of them rebooked. Reactivate didn't just recover revenue — it showed us how broken our previous email approach was."
Devon Marchetti
Owner, Momentum Gym · Miami, FL
Members recovered
127
of 400 ghost members
Monthly revenue recovered
$10,795
Your dormant list is
a recovery waiting to happen.
See exactly how much revenue is sleeping in your member list — and watch Reactivate's AI map the path back to it.
Free 14-day trial · No credit card · Setup in 5 min